Have you heard the story of how Larry the bird became Twitter’s mascot? Larry’s owner got fired from his job and could no longer afford to keep him. The little blue bird was forced to flee his home, briefcase in wing, and find a job. He tried all the traditional routes: employment agency, newspaper job listings, online classifieds, but nothing worked. Then he signed up for a Facebook account and everything changed from there. Just like Larry found out, the best way to find a job these days or find employees is through Web 2.0 tools like social networks. This is what we call Recruitment 2.0. I talked about this subject a few months back. Check it out here.

Social networks have replaced job boards and companies looking for skilled, savvy employees now have a plethora of options for recruitment online. Recruiting through social networks allows unprecedented reach in terms of potential employees and amount of information available on each candidate, with the added bonus of being one of the most cost-effective recruitment tools around.

Watch the story of Larry the Bird: