on Sunday I gave a lecture at The Marker’s Customer Experience Conference. I spoke about: “The relationship between the brand and the consumer on social networks: From flirt to love.”

How should brands engage with consumers on social networks? You’ll see that the relationship between brands and consumers on social networks is very similar to the relationship between couples.  The presentation displays three examples of  brands that handle their social media efforts differently. HP, the third brand, clearly exemplifies how giving back to your community, being responsive and listening before selling is the best policy. Please note that the presentation is in Hebrew.

To all my devoted readers: I wanted to let you know of a new campaign that we just launched for our client HP Israel. We are giving away an awesome laptop: Mini 110C-1120EJ. For a chance to win it, all you need to do is go to HP Israel’s Facebook Fan Page , tell us where you would take it and we will help you take it there!  To my readers who are located outside of Israel – sorry guys, this campaign is only available for people located in Israel. Tell your local HP that they should learn from HP Israel!

So what are you waiting for? Check it out now and let us know to which exotic location you’d take your mini…