Oftentime brands don’t understand why the online videos they post don’t become viral. Many times the reason for this is the fact that their videos focus too much on the brand and not on the “viral”. If a video is not cool enough for me or you to pass on to our friends, then most chances are that no one else will pass it on to their friends either.  Check out this great video Samsung did for their new Omnia (i900) phone which received 2,337,666 views already on YouTube. It’s a great example for how a video goes viral if it’s actually entertaining for the audience.

Mobilhood a new mobile social network  has just launched recently and to kick things off in a fun, interactive manner, they are currently holding an iPod Touch Contest.

Mobilhood is a community where users can download free ringtones, wallpapers, videotones and screensavers for their mobile phones, or create and upload their own “mobile fashion” to share. Mobilhood prides itself on giving rewards for high quality user generated content. Users with the most activity and best ratings win prizes. Each action that users take within the community (uploading wallpapers, screensavers, ringtones and videotones; inviting friends; having other people download your stuff; rating other people’s creations; playing games; etc.) earns users Virtual Coins (VCs) which can be traded in for prizes. Mobilhood also serves as a social network where users can become friends with one another and connect via mail, comments and ratings.

Aside from the usual prizes and to celebrate their launch, for the next few weeks Mobilhood will be giving away a free iPod touch each Monday to those talented designers whose content gets the most attention from other users. All artists, designers, animators, musicians and everyone else is invited to join.

Mobilhood will be giving away iPods to those users that upload the mobile content that gets the most votes for that week. All users have to do is upload their masterpieces to the site and ask people to vote for them. Any designers who think they have great designs for mobile wallpapers, screensavers, ringtones or videotones can participate and get the chance to walk away with a brand new iPod Touch.

In addition to the iPod Touch, the winners will receive the respect they deserve, as well as international recognition. Weekly winners will be posted on all of the Mobilhood contest banners for the whole world to see their face, their name and their artistic abilities.

Since Mobilhood is all about users sharing and downloading mobile content for free, the iPod Touch contest will bring in an even larger variety of creative and original free mobile downloads for their users.

Mobilhood is a great site offering lots of quality mobile content for free. Their whole philosophy is based on ”the more you give, the more you get” and they are offering all this content for free with the hope of enlarging their community and making their users happy so that they would come back often. Mobilhood also plans to soon add mobile phones and gadgets reviews to its site and hopes to become the destination site for mobile users to turn to when they are looking for any information regarding anything mobile.

By giving away so much free mobile content, information, reviews and highly rewarding its users at the same time, Mobilhood is definitely proving itself to be an industry player to watch in the following months.