Company: Outbrain
Founded: 2006
Located: Netanya

I had the opportunity to meet with John LoGioco, VP of Business Development at Outbrain, the free service that offers bloggers and publishers a ratings widget that can be used by visitors of their sites to rate their content. The service, which serves as a recommendation engine for readers allowing them to discover new content they might like based on the ratings they give, recently announced an analytics dashboard for bloggers and site publishers. Outbrain is signaling a trend towards offering higher quality, more personalized Web content based on reader response and giving readers more power over the content they are viewing.

In our interview below, I speak with John about Outbrain’s philosophy and goals.

This post was originally posted July 21st on Mashable.com

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