Chris Brogan, co-founder of Podcamp and community developer for Network2.tv and Video on the Net, has uploaded his new (very interesting) show on blogtv. Here he explains to companies how to use the new media community tools available today in order to spread their message out.

Chris talks about the importance of every business to have its own blog. He says that not only organizations should hold blogs, but also indiviuals within these organizations should promote themselves and create their own personal brand. After all its individuals who make up the organization. He speaks about the fact that In the future there will be a lot of value in people as a brand.

When asked how to make the blog more relevant, Chris emphasizes the importance of always showing faces and names on your blog - make the blog as personable as possible. This is important for the community. Make sure commenting is allowed on your blog. This allows you to interact with your readers. Adding photo sites such as flickr and any other rich media is also a great way to build a relationship with your readers.

When asked how to get the information out to people, Chris discusses the relevance of offering RSS Feeds. By allowing your readers to subscribe to your feed, you can get all the information you want to convey out to people and they don’t need to remember to go back to your site.

Chris also points out that attention tools such as Twitter and Jaiku are great ways of promoting your blog posts or any other rich media you’ve created. He also speaks about the importance of branding yourself on virtual worlds such as second life and using podcasting platforms such as blogtv or ustream to deliver your message. Video hosting sites, such as youtube for example, also present an interesting platform to send out your information.

This show is filled with great tips on how to use all these new social tools we have to brand ourselves as individuals and as companies. A must see for anyone trying to use new social tools effectively.

Technorati tags: chris brogan, podcamp, network2, video on the net, blogtv, media tools, social tools, community, blog, flickr, rss feeds, twitter, jaiku, promotion, branding, second life, podcasting, ustream.tv, video, youtube

This entry was posted on Thursday, June 7th, 2007 at 10:11 am and is filed under Internet TV, Podcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.