Israeli company BubblePly which allows users on any video site to overlay images, text, and live links on video, has recently announced its open platform application. According to David Markowitz, one of the company’s founders, the company has decided not to label themselves as a brand, but rather to become an open platform application, usable on any video site.

BubblePly is not only a cool addition that users can integrate into videos for fun, but should also prove very useful for any company to promote itself or its products within the videos themselves. Since all videos uploaded are usually tagged, consider for instance, a car company that wants to promote itself in all videos tagged with the word “car” or a site that wants to promote itself in all videos tagged with the word “web2.0″. The possibilities are endless. For a long time now it hasn’t been determined how video sites will handle their overwhelming costs, and this sort of advertising could potentially be their salvation.

The Company which currently offers this service for free, has already partnered up with a few sites including Flix and others (which cannot be mentioned yet), and is currently looking to expand its network.

Copyright concerns are believed not to be an issue because the service doesn’t change the video itself, it just places a layer of data on top of it. Different sites have different rules of using the application, for instance, Flix only allows the person who uploaded the video to add plys whereas other sites allow anyone to add them.

Below you’ll find an example of a video with plys created by the BubblePly team:

Technorati tags: plymedia, bubbleply, open platform architecture, israel, video, image, ply, text, live link, brand, application, promotion, web 2.0, advertising, flix, tapuz

This entry was posted on Friday, March 30th, 2007 at 4:44 pm and is filed under Social Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.